Small Business Marketing

Marketing is the one skill that every small business owner needs and most are never taught. The good news is that the fundamentals of small business marketing are learnable for free on YouTube. The Vault Library has vetted the channels that teach real marketing strategy - not just social media tips, but the underlying principles that work across every platform and channel.

What You Need to Know

• ✓Your best marketing is a product or service so good people talk about it without being asked
• ✓Email is still the highest ROI marketing channel for small businesses
• ✓SEO takes time but compounds - a page that ranks keeps paying indefinitely
• ✓Social media is a distribution channel, not a business model
• ✓Know your customer better than they know themselves - everything else follows from that